by Margaret Allen · Simon & Schuster · tapa dura · ISBN 9780671411435
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Selling Dreams: Inside the Beauty Business is a compelling chronicle of the evolution of the cosmetics industry, from its humble beginnings as a cottage industry to a global, multi-billion dollar business. Through firsthand research and extensive interviews, Margaret Allen explores the marketing strategies, fierce rivalries, and iconic figures like Helena Rubinstein, Elizabeth Arden, and Max Factor who shaped the sector.
This book reveals how the industry has used advertising, promises of eternal youth, and glamour to sell illusions throughout the 20th century. It is an essential read for anyone interested in business history, the cultural impact of beauty, and the psychological mechanisms behind one of the world's most competitive and lucrative industries.
