by Alex Pentland · Editorial Milrazones · tapa blanda · ISBN 9788493641283
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«Señales honestas: el lenguaje que gobierna el mundo» is the essay by Alex Pentland published by Editorial Milrazones in paperback (168 pages, in Spanish).
The book explains how humans, like other animals, make decisions through non-verbal communication: attitudes, sounds, and gestures. These unconscious signals sometimes weigh more than language. It also describes how MIT devised instruments to measure them and predict individual and group behavior through network science.
Spanish translation by Ángelo Ponziano and Melanie Keeling Maddox. Originally published in English as 'Honest Signals: How They Shape Our World' (2008).
Will interest readers of social psychology, non-verbal communication, network science, and collective behavior.
