by Edgar D' Andrea · Inforbooks, S.L. · tapa blanda · ISBN 9788496897878
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«SEO: Técnicas de posicionamiento en buscadores en 12 pasos» is Edgar D'Andrea's manual, published by Inforbooks in paperback (315 pages, in Spanish).
It proposes a 12-step plan, with an accessible approach, to improve a website's organic ranking: keywords, inbound links, landing pages, Google Analytics, content for robots, PageRank, AdWords, and penalizable errors.
Published in 2010; the back cover announces downloadable files at www.inforbooks.com.
For readers with no experience in web technologies and little time who want to improve the organic ranking of their own website.
