by Michael Schrage · Harvard Business Review Press · tapa dura · ISBN 9780875848143
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«Serious Play: How the World's Best Companies Simulate to Innovate» is Michael Schrage's business management essay, in hardcover.
Michael Schrage argues that innovation requires creative improvisation with models, prototypes and simulations, which reveal how the organization works and improve communication and collaboration; with cases from Disney, Microsoft, Boeing, IDEO and DaimlerChrysler he shows how 'serious play' with technology drives innovation.
The book includes a foreword by Tom Peters, was published in 1999 by Harvard Business Review Press and has 272 pages.
Michael Schrage, a researcher at the MIT Media Lab, writes for executives and professionals interested in business innovation and technology.
