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Serious Play
by Michael Schrage · Harvard Business Review Press · tapa dura · 272 pages
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Pages: 272 pagesAuthor: Michael SchragePublisher: Harvard Business Review PressFormat: tapa duraLanguage: enRelease date: 10/12/1999ISBN: ISBN 9780875848143
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Synopsis of Serious Play
En este libro, Michael Schrage explora cómo las mejores empresas del mundo utilizan la simulación para innovar. Analiza cómo la creación de modelos, prototipos y simulaciones puede facilitar la colaboración y mejorar la comunicación dentro de las organizaciones, lo que lleva a innovaciones más efectivas. El autor argumenta que el valor real de estos modelos radica en las perspectivas que ofrecen sobre la propia organización, mejorando la forma en que las empresas definen sus mercados y a sí mismas.
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