by Philippe Bloch · Tapa blanda · ISBN 9782952769068
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«Service compris 2.0» is Philippe Bloch's business management guide, published by Ventana éditions, with 401 pages, in French.
The book brings together 360 proposals for improving the quality of customer service in the Internet age. Its content covers business management from the standpoint of leadership, human resources, information technology, strategic marketing and customer relationships, with an approach aimed at applying the spirit of Web 2.0 to the company.
Subtitle: «360 idées pour améliorer la qualité de service à l'heure d'internet». It is part of the 360iD collection.
For executives, marketing managers and customer service professionals interested in adapting the organization to the digital environment.
