by Philippe Bloch · Tapa blanda · ISBN 9782919728091
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«Opération Boomerang» is Philippe Bloch's customer loyalty manual, published in paperback by Ventana éditions in 2013 (407 pages, in French).
The internet and social media have empowered customers, who now compare, review and decide. Faced with this change, the book brings together practical ideas for getting customers to return, without giving up the human touch, and highlights the value of personal attention and respect for teams.
The author is co-author of «Service compris», a work with 500,000 copies sold according to the cover.
For managers and customer service leaders who want to apply loyalty ideas in the digital age.
