by Philippe Bloch · Robert Laffont · tapa blanda · ISBN 9782221099292
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«Bienheureux les fêlés...» is Philippe Bloch's essay on entrepreneurship, published by Robert Laffont in paperback (286 pages, in French).
Philippe Bloch recounts how, in 1994, he founded the first Columbus Cafés in Lille and Paris with Ralph Hababou to reinvent coffee as a product and as a venue, and relates the losses, doubts and tensions of the early years, the lessons of that obstacle course, and how the chain ended up leading espresso bars in France.
The book bears the subtitle «Tout le monde peut créer son entreprise» and was originally published on March 20, 2003.
For entrepreneurs and readers interested in real-life accounts of business creation, crisis management and perseverance.
