by Steve Sleight · McGraw-Hill Education · tapa dura · ISBN 9780077070847
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«Sponsorship: What It Is and How to Use It» is the business management essay by Steve Sleight, published by McGraw-Hill Education in hardcover, in English.
The book analyzes sponsorship as a marketing and communication tool: what it is, how to approach and leverage it, with attention to its economic dimension and public relations. It covers corporate, sports and performing arts sponsorship, guiding both those seeking funding and those sponsoring.
Volume of 304 pages in English, published in 1989; ISBN 9780077070847. Main category: Business and Economics.
Aimed at marketing, communication and public relations professionals, as well as students and academics of business management.
