by Mary K. Coulter · Pearson · tapa blanda · ISBN 9780130400062
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«Strategic Management in Action» is the strategic management textbook by Mary K. Coulter, published by Pearson in paperback (396 pages, in English).
The work links theory and practice of strategic management through an up-to-date exposition of its concepts and tools. It includes complete cases at the end of each chapter on companies such as Levi-Strauss and Starbucks, and complements the reading with a website offering study guides, internet resources, and exercises related to strategic planning.
Second edition, published in 2001. The textbook falls within the categories of business and economics, and technology.
Aimed at students and professionals in the business field seeking a practical and applied view of strategic planning.
