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Strategic Management in Action
by Mary K. Coulter · Pearson · tapa blanda · 396 pages
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Pages: 396 pagesAuthor: Mary K. CoulterPublisher: PearsonFormat: tapa blandaLanguage: enRelease date: 24/1/2001ISBN: ISBN 9780130400062
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Synopsis of Strategic Management in Action
Strategic Management in Action es una guía completa que integra las teorías y prácticas más actuales de la gestión estratégica. Esta segunda edición incluye casos prácticos de empresas como Levi-Strauss y Starbucks, además de un sitio web complementario con guías de estudio en línea y recursos de Internet. El libro está diseñado para estudiantes y profesionales del ámbito empresarial, ofreciendo una visión práctica y aplicada de la planificación estratégica.
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