by Richard M. S. Wilson, Colin Gilligan, David J. Pearson · Butterworth-Heinemann · tapa blanda · ISBN 9780750603294
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«Strategic Marketing Management: Planning, Implementation, and Control» is a marketing textbook by Richard M. S. Wilson, Colin Gilligan and David J. Pearson.
This textbook covers strategic marketing planning: situation analysis, option formulation, strategic choice, implementation and control. Aimed at the Chartered Institute of Marketing certification, it combines research and good practice from the fundamentals of management to new product strategies.
Originally published in 1991 by Butterworth-Heinemann, in paperback, with 644 pages and text in English. Part of The Marketing Series.
For marketing students and professionals, especially those preparing for Chartered Institute of Marketing certifications.
