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Financial Aspects of Marketing
4.6
Negocios y EconomíaISBN | 9780434922215
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Product details
Pages: 434 pages
Author: Keith Ward
Publisher: Heinemann Professional
ISBN: 9780434922215
Format: tapa blanda
Language: en
Release date: 27/3/1989
ISBN: 9780434922215
Synopsis of Financial Aspects of Marketing
Este libro explora los aspectos financieros del marketing, ofreciendo una guía para estudiantes y profesionales del área. Cubre temas como la gestión financiera en el marketing, el análisis de costos y beneficios de las estrategias de marketing, y la evaluación del rendimiento financiero de las campañas publicitarias. Con un enfoque práctico, el libro proporciona herramientas y técnicas para tomar decisiones financieras informadas en el ámbito del marketing.
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