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by Keith Ward · Heinemann Professional · tapa blanda · 434 pages
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Este libro explora los aspectos financieros del marketing, ofreciendo una guía para estudiantes y profesionales del área. Cubre temas como la gestión financiera en el marketing, el análisis de costos y beneficios de las estrategias de marketing, y la evaluación del rendimiento financiero de las campañas publicitarias. Con un enfoque práctico, el libro proporciona herramientas y técnicas para tomar decisiones financieras informadas en el ámbito del marketing.
Keith Ward is an English philosopher and theologian. He is a fellow of the British Academy and a priest of the Church of England. He was a canon of Christ Church, Oxford, until 2003. Comparative theology and the relationship between science and religion are two of his main topics of interest.
