by Daniel Bernard, Diego Martínez López · ISBN 9788461360123
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«Superbrands: marcas de excelencia en España 2011» is a business essay by Daniel Bernard and Diego Martínez López (95 pages, in Spanish).
The book explains how the Superbrands brands were chosen in Spain: an expert panel and a study with more than 3,000 consumers determined the selection. It also reviews the commercial strategies and the success of the brands that received this distinction in 2011.
Published in 2011 and classified in the Business and Economics category; the edition is in Spanish and has 95 pages.
For marketing and brand management professionals, and for readers interested in the analysis of leading brands in Spain.
