by J. Martins Lampreia · ISBN 5601072011403
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«Técnicas de Comunicação» is a communication guide by J. Martins Lampreia, published by Europa América in paperback (139 pages, in Portuguese).
A popular work presenting the fundamentals of communication and applying them to advertising, propaganda and public relations. Part of the Saber collection, it offers a clear and accessible exposition of the concepts inherent to communicative activity.
Published in 1996, it belongs to the Saber collection; the cover indicates the 6th edition and includes an introduction by Prof. Dr. Dupont, of the University of Méritz.
Aimed at communication students and professionals in advertising, propaganda and public relations.
