by J. Martins Lampreia · Editorial Presença · tapa blanda · ISBN 9789722310772
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«A Publicidade Moderna» is the essay on advertising by J. Martins Lampreia, published by Editorial Presença in paperback (192 pages, in Portuguese).
A work focused on modern advertising and its place in the realm of business and economics. The cover, with a collage of advertising elements over an urban landscape, reflects the relationship between commercial communication and the city space.
It was published in April 1995. Dimensions: 150 x 230 x 20 mm.
For professionals and students of business, economics, and communication interested in advertising.
