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Teoría y métodos para marcas de territorio
by Jordi San Eugenio · Editorial Uoc · tapa blanda · 286 pages
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Pages: 286 pagesAuthor: Jordi San EugenioPublisher: Editorial UocFormat: tapa blandaLanguage: es-ESRelease date: 28/9/2012ISBN: ISBN 9788490290316
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Synopsis of Teoría y métodos para marcas de territorio
Este libro explora la competencia entre países, ciudades y regiones por recursos, talento e infraestructuras, destacando la importancia de la singularidad y la diferenciación en la economía de la identidad. Se centra en cómo los territorios transforman su identidad en marcas gestionadas, ofreciendo una visión holística sobre la construcción de marcas para espacios geográficos y sus implicaciones inherentes. Incluye un prólogo de José Antonio Donaire Benito.
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