by Nicholas Carr · WW Norton & Co · tapa dura · ISBN 9780393062281
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«The Big Switch» is Nicholas Carr's technology essay, published by WW Norton & Co in hardcover (276 pages, in English).
Nicholas Carr compares the rise of Internet computing with the electrification of a century ago: companies abandon their own systems for centralized services. The change favors Google, threatens Microsoft and Dell, and according to Carr will transform the economy, culture and daily life as much as electricity.
The work was published on January 8, 2008 and falls within non-fiction on technology, computing and society.
A work of interest for readers who want to understand technology, computing and the social impact of the Internet.
Nicholas G. Carr is an American journalist and writer who has published books and articles on technology, business, and culture. His book The Shallows: What the Internet Is Doing to Our Brains was a finalist for the 2011 Pulitzer Prize in General Nonfiction.
