by Arnoldo C. Hax, Dean L. Wilde · Palgrave Macmillan · tapa dura · ISBN 9780333962459
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In 'The Delta Project: Discovering New Sources of Profitability in a Networked Economy', Arnoldo C. Hax and Dean L. Wilde II present an innovative model for developing strategies in today's economy. Based on their experience with leading companies such as Coca-Cola, Motorola, and Unilever, the authors analyze how globalization, deregulation, and the rise of the Internet infrastructure have transformed the rules of success. The book introduces concepts such as 'bonding', 'complementors,' and 'customer lock-in,' offering a fundamental shift in how to approach competitive positioning.
