by Chris Anderson · Hachette Books · tapa dura · ISBN 9781401302375
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In this book, Chris Anderson explores how the future of commerce and culture lies not only in high-volume successes but also in those products and services that were previously considered niche markets. Anderson argues that technology and globalization have made these niches economically viable, transforming the way we consume and do business. The author examines the driving forces behind this trend and offers strategies for companies looking to thrive in the "long tail" economy.
Chris Anderson is an English-American author and entrepreneur. He was with The Economist for seven years before joining Wired magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company.
