by Katie Bapple, Joshua Paul, Katie Oakes · Socious · tapa blanda · ISBN 9780692451588
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«The Online Community Blueprint» is the practical guide by Katie Bapple, Joshua Paul and Katie Oakes, published by Socious in paperback (66 pages, in English).
Nine-step guide to planning and launching a branded online community for customers, members or partners. Includes how to gain executive buy-in, organize content and tackle risks such as low engagement or criticism, with the goal of generating revenue, innovation and advocates for the organization.
First edition, published in 2015. Categories: business and economics, technology. Original language: English.
For online community managers, marketing professionals and leaders of associations or companies who want to launch a digital community.
