by Robert Heller · E P Dutton · tapa dura · ISBN 9780525245209
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«The Supermarketers» is Robert Heller's marketing essay, published by E P Dutton in hardcover (384 pages, in English).
Robert Heller examines consumer market dynamics and brings together techniques from dozens of marketing professionals. With case studies and analysis of major strategists, he shows how innovative ideas and well-planned campaigns lead to success, and offers practical keys for marketing teams.
First edition, published in 1987 under the Truman Talley imprint. Includes index and bibliography (pages 363-365).
Aimed at marketing professionals and readers interested in commercial strategies and real success cases.
German journalist, writer and publicist (1812-1871)
