by Deborah Luiza Marcon, Claudio Mioranza, Amélia Silveira · Editions Notre Savoir · tapa blanda · ISBN 9786206439523
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«Théorie du comportement planifié et théorie des valeurs humaines» is a study by Deborah Luiza Marcon, Claudio Mioranza and Amélia Silveira, in paperback.
It analyzes how Ajzen's theory of planned behavior and Schwartz's theory of human values influence the entrepreneurial intention of business administration students in southwestern Paraná. Both models explain about 51% of the variance, and regionality emerges as a relevant factor.
Published by Editions Notre Savoir in September 2023; text in French, 88 pages. ISBN 9786206439523.
Aimed at students, teachers and researchers in administration, entrepreneurship and higher education interested in entrepreneurial intention.
