by Kenichi Ohmae · Penguin · tapa blanda · ISBN 9780140091281
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«The Mind of the Strategist» is Kenichi Ohmae's essay on business strategy, published by Penguin in paperback (304 pages, in English).
With real cases from Sony, Nissan and Honda, Ohmae shows the creative strategist in action: dissecting the market, evaluating the competition, questioning industry assumptions and uncovering real customer needs. Ohmae argues that strategic thinking, not standard formulas, is the key to business success.
The book belongs to the Penguin Business Library series. The subtitle of this edition is "Business Planning for Competitive Advantage".
A work aimed at executives, professionals and students in the business world interested in strategic planning and competitive advantage.
Tapa dura
Kenichi Ohmae is a Japanese organizational theorist, management consultant, former Professor and Dean of UCLA Luskin School of Public Affairs, and author, known for developing the 3Cs model. He has argued that Japan's prolonged economic stagnation stems from a societal shift he terms a "low-desire society", characterized by declining ambition and consumption, particularly among younger generations.
