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ISBN: 9780140091281
Sumérgete en el mundo del pensamiento estratégico con 'La Mente del Estratega' de Kenichi Ohmae. Este libro, perteneciente a la serie Penguin Business Library, ofrece una perspectiva innovadora sobre la planificación empresarial y la ventaja competitiva. Ohmae desafía las fórmulas convencionales y explora la mente del pensador corporativo creativo, utilizando ejemplos de empresas exitosas como Sony, Nissan y Honda. Descubre cómo diseccionar el mercado, evaluar a la competencia y aplicar estrategias efectivas para alcanzar el éxito en el mundo empresarial.
Kenichi Ohmae is a Japanese organizational theorist, management consultant, former Professor and Dean of UCLA Luskin School of Public Affairs, and author, known for developing the 3Cs model. He has argued that Japan's prolonged economic stagnation stems from a societal shift he terms a "low-desire society", characterized by declining ambition and consumption, particularly among younger generations.
