by Kenichi Ohmae · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448142315
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In 'The Mind of the Strategist', Kenichi Ohmae offers a guide to developing innovative strategic thinking. The book explores how successful business ideas arise not only from rigorous analysis but also from creativity and innovation. Through guidance and examples, Ohmae seeks to help readers cultivate a strategic mind capable of generating new ideas and approaches in the business world. This edition is the second.
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Kenichi Ohmae is a Japanese organizational theorist, management consultant, former Professor and Dean of UCLA Luskin School of Public Affairs, and author, known for developing the 3Cs model. He has argued that Japan's prolonged economic stagnation stems from a societal shift he terms a "low-desire society", characterized by declining ambition and consumption, particularly among younger generations.
