by Mónica Deza Pulido · Plataforma · tapa blanda · ISBN 9788415115830
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Tu cerebro lo es todo» is the neuroscience and self-help essay by Mónica Deza Pulido and others, published by Plataforma in paperback.
The book explores how neuroscience explains the way we make decisions and brings together contributions from Mónica Deza and a group of experts in fields such as communication, creativity, management and marketing. It addresses neuroleadership, neuromarketing and the role of emotions in our choices.
First edition of 2012, Actual collection, 230 pages, with a foreword by Antonio Damasio and bibliography.
A book aimed at self-help readers and professionals in communication, marketing or management who want to understand how the brain influences decisions.
