by Leslie Yerkes, Charles Decker · Empresa Activa · tapa blanda · ISBN 9788495787538
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«Una taza de café» is the business story by Leslie Yerkes and Charles Decker, published by Empresa Activa in paperback (176 pages, in Spanish).
The book tells the story of El Espresso, a small business competing against a large corporation. The book's proposal is summed up in four ingredients: respect for the customer, trust in employees, passion for the product, and reasonable profits. The work advocates honest rules of the game in the business world.
Published on February 2, 2004, this book has the original English title 'Beans: Four Principles for Running a Business in Good Times or Bad'.
It interests entrepreneurs, managers, and small business staff who want to apply principles of trust, respect, and passion to their management.
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