by Julia Kreuzhuber · Editions Notre Savoir · tapa blanda · ISBN 9786208995454
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«Une analyse critique des stratégies visant le bas de la pyramide» is Julia Kreuzhuber's essay, published by Editions Notre Savoir in paperback.
The work analyzes corporate social responsibility strategies towards the «base of the pyramid» and argues that empowering women as entrepreneurs and consumers is key to reducing poverty and increasing profits. With fieldwork in rural India and Bangladesh, it examines challenges and success factors of these models.
Published on June 23, 2025, it comprises 116 pages and is written in French. The work falls within the field of Business and Economics.
It may be of interest to professionals and scholars of corporate social responsibility, economic development and international business.
