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Toyota Under Fire: Lessons for Turning Crisis into Opportunity
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Negocios y EconomíaISBN | 9780071762991
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Product details
Pages: 237 pages
Author: Jeffrey K. Liker, Timothy N. Ogden
Publisher: McGraw Hill
ISBN: 9780071762991
Format: tapa dura
Language: en
Release date: 4/4/2011
ISBN: 9780071762991
Synopsis of Toyota Under Fire: Lessons for Turning Crisis into Opportunity
En 'Toyota Under Fire: Lecciones para convertir la crisis en oportunidad', Jeffrey K. Liker y Timothy N. Ogden analizan en detalle cómo Toyota enfrentó la crisis del retiro de vehículos y la recesión económica de 2009-2010. El libro explora la cultura organizacional de Toyota y cómo sus principios de gestión le permitieron superar estos desafíos. A través de un acceso sin precedentes a las instalaciones de Toyota en todo el mundo, los autores ofrecen valiosas lecciones para cualquier líder empresarial sobre cómo construir una cultura sólida, invertir en su gente y responder eficazmente ante una crisis.
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