by Jeffrey K. Liker, Timothy N. Ogden · McGraw Hill · tapa dura · ISBN 9780071762991
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«Toyota Under Fire: Lessons for Turning Crisis into Opportunity» is the essay by Jeffrey K. Liker and Timothy N. Ogden, in hardcover (237 pages, in English).
It analyzes how Toyota faced the 2009-2010 recession and recalls of more than ten million vehicles. With access to facilities and teams, the authors show how failure to follow its own principles worsened the problems and how corporate culture and investment in people allowed the company to emerge stronger.
First edition published in 2011. Winner of the Shingo Prize for Operational Excellence. Part of the MGMT & LEADERSHIP series.
Aimed at executives, business leaders, and professionals interested in crisis management and organizational culture.
