by Tomás Álvarez, Mercedes Caballero · Ediciones Paidós · tapa blanda · ISBN 9788449303708
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In 'Image Sellers,' Tomás Álvarez and Mercedes Caballero explore the challenges of new communication cabinets. The book analyzes how organizations and people can succeed in selling products, services, and ideas, highlighting that the perception of these is as important as their reality. It examines the systems and techniques to influence consumer behavior in the world of communication, where entities acquire identity and individuals become objects of consumption.
