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What Matters Most
4.3
Negocios y EconomíaISBN | 9780465030866
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Product details
Pages: 392 pages
Author: Jeffrey Hollender, Stephen Fenichell
Publisher: Basic Books
ISBN: 9780465030866
Format: tapa blanda
Language: en
Release date: 3/1/2006
ISBN: 9780465030866
Synopsis of What Matters Most
En este libro, Jeffrey Hollender, CEO de Seventh Generation, explora cómo las empresas pueden integrar la responsabilidad social y ambiental en su cultura y operaciones para lograr un crecimiento sostenible. A través de ejemplos de Seventh Generation y otras compañías pioneras, se demuestra cómo una estrategia corporativa que prioriza las preocupaciones sociales y ambientales puede ser pragmática y exitosa a largo plazo. El libro ofrece una guía para que los líderes empresariales evalúen el desempeño de sus empresas y adopten un enfoque socialmente responsable.
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