by Don Tapscott, Anthony D. Williams · Ediciones Paidós · tapa blanda · ISBN 9788449320149
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«Wikinomics» is the essay on economics and business by Don Tapscott and Anthony D. Williams, published by Ediciones Paidós in paperback (448 pages, in Spanish).
The essay analyzes how massive collaboration via the internet has transformed the global economy. Based on a research project led by Don Tapscott, it presents cases of major corporations such as IBM, Procter & Gamble and Google to explain how companies can harness collective knowledge and the participation of millions of users in the Web 2.0 era.
Subtitled «La nueva economía de las multitudes inteligentes», it belongs to the Empresa collection of Ediciones Paidós and was published in Barcelona in May 2007.
Aimed at professionals, managers and entrepreneurs interested in the impact of the internet and digital collaboration on business models.
Don Tapscott is a Canadian business executive, author, consultant and public speaker.
