by Steve Martin, Noah Goldstein, Robert B Cialdini · Profile Books Limited · ISBN 9781781257425
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Discover the 60 secrets of the science of persuasion with 'Yes!'. This book offers research-based strategies to effectively influence and persuade in various situations. Learn from experts Steve Martin, Noah Goldstein, and Robert B. Cialdini how to apply these principles in your personal and professional life.
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Stephen Glenn Martin is an American comedian, actor, writer, producer, and musician. Known for his work in comedy films, television, and recording, he has received many accolades, including five Grammy Awards, a Primetime Emmy Award, and a Screen Actors Guild Award as well as nominations for eight Golden Globe Awards and two Tony Awards. Martin received the Mark Twain Prize for American Humor in 2005, the Kennedy Center Honors in 2007, the Honorary Academy Award in 2013, and an AFI Life Achievement Award in 2015. In 2004, Comedy Central ranked Martin at sixth place in a list of the 100 greatest stand-up comics.
