Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Valarie Zeithaml
AuthorBooks · Second handSince 2000
Valarie A. Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithaml is an expert in the area of services marketing and service quality.
5
Titles
3
Featured books
5
Curiosities
About Valarie Zeithaml
Birth
2000
Valarie A. Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithaml is an expert in the area of services marketing and service quality.
Valarie Zeithaml is a prominent American economist recognized for her profound influence in the academic field.
Her main work, Services Marketing, is an essential reference for understanding service management globally.
Throughout her career, she has successfully combined her work as a university professor with her experience in business management.
Her research focuses on key areas such as marketing, consumer behavior, and excellence in customer service.
With a prolific career, she has published five fundamental works that explore the intersection of economics and business.
