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Services Marketing
3.9
Negocios y EconomíaISBN | 9780077169312
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Product details
Pages: 562 pages
Author: Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
Publisher: McGraw-Hill Education
ISBN: 9780077169312
Format: tapa blanda
Language: en
Release date: 1/4/2016
ISBN: 9780077169312
Synopsis of Services Marketing
Este libro de texto ofrece una revisión y análisis exhaustivos de los problemas, prácticas y estrategias del marketing de servicios. El comportamiento, las expectativas y las percepciones de los clientes se discuten al principio del texto para formar la base de la comprensión de la estrategia de marketing de servicios más adelante, y el contenido gerencial está enmarcado por el modelo GAPS.
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