Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Paco Underhill
AuthorBooks · Second handSince 1950
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
18
Titles
3
Featured books
5
Curiosities
About Paco Underhill
Birth
1950
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
Paco Underhill is a renowned American psychologist and anthropologist who has dedicated his career to studying human behavior.
His most iconic work, Why We Buy, is a global benchmark for understanding why we make purchasing decisions.
With a career spanning 18 books, Underhill combines sociology and marketing to analyze our daily habits.
As a consultant and entrepreneur, he has transformed how brands observe customer interaction in retail spaces.
Born in 1950, his multidisciplinary approach has made him an authoritative voice on modern consumer attitudes.
