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The Call of the Mall
4.1
Negocios y EconomíaISBN | 9781861974426
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Product details
Pages: 227 pages
Author: Paco Underhill
Publisher: Profile Books
ISBN: 9781861974426
Format: tapa blanda
Language: en
Release date: 1/4/2004
ISBN: 9781861974426
Synopsis of The Call of the Mall
En este libro, Paco Underhill nos lleva a un recorrido por los centros comerciales, explorando cómo compramos, comemos y pasamos el tiempo en estos espacios. Analiza las tendencias de la moda, la arquitectura de los centros comerciales y la psicología detrás de nuestras decisiones de compra. Con un enfoque divertido y perspicaz, Underhill revela los secretos detrás del éxito de los centros comerciales y cómo influyen en nuestra cultura de consumo.
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About the author
Paco Underhill
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
Born in 195018 titles published
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