by Paco Underhill · Profile Books · tapa blanda · ISBN 9781861974426
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«The Call of the Mall» is Paco Underhill's essay on consumerism in shopping malls, published by Profile Books in paperback (227 pages, in English).
The book is a walk through the shopping mall as a key setting for consumption and social life. It explains why we spend time in them, how product placement influences purchases, and why the food is often bad. It also analyzes their architecture, trend creation, and their role as a first work experience.
Published in April 2004, the cover carries the subtitle «How we shop» and cites «Why We Buy», Paco Underhill's previous work, as an international bestseller.
For readers interested in consumption, sociology, economics, and the workings of commercial spaces.
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
