by Chris St. Hilaire · CONECTA · tapa blanda · ISBN 9788493869366
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«27 Técnicas de persuasión» is the persuasion guide by Chris St. Hilaire, published by CONECTA in paperback (208 pages, in Spanish).
The work argues that authentic persuasion consists of understanding the audience and building the message on what the public already thinks, rather than imposing one's own point of view. It proposes twenty-seven strategies for connecting with the interlocutor, persuading without overwhelming, and winning allies, with examples from politics and business.
Second edition, published on September 15, 2011. The full title includes the subtitle 'Estrategias para convencer y ganar aliados' and the work belongs to the Conecta collection.
Aimed at sales, negotiation and business communication professionals, and at anyone who wants to improve their persuasion skills in presentations and meetings.
