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A Gestão segundo a Apple
4.3
Negocios y EconomíaISBN | 9789724618258
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Product details
Pages: 232 pages
Author: Jeffrey L. Cruikshank
Publisher: Casa das Letras
ISBN: 9789724618258
Format: tapa blanda
Language: pt
Release date: 1/8/2008
ISBN: 9789724618258
Synopsis of A Gestão segundo a Apple
Este libro analiza las estrategias de gestión de Apple, ofreciendo doce lecciones fundamentales de la empresa más innovadora del mundo. A través de un recorrido por sus triunfos y errores, Jeffrey L. Cruikshank explica cómo Steve Jobs y su equipo lograron convertir el producto y al cliente en los pilares centrales de su éxito. Es una lectura esencial para gestores y emprendedores que buscan aprender a romper los patrones tradicionales del marketing y construir una organización en constante aprendizaje, demostrando que para alcanzar el futuro no basta con imaginarlo, sino que es necesario concretarlo.
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About the author
Jeffrey L. Cruikshank
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Born in 195128 titles published
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