by Des Dearlove · Casa das Letras · tapa blanda · ISBN 9789724617015
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«A Gestão segundo Bill Gates» is the business management essay by Des Dearlove, published in 2007 by Casa das Letras in paperback, in Portuguese.
The work analyzes Bill Gates as a phenomenon of the modern economy: his fortune, his commercial vision, his strong competitive instinct and leadership far from the classic model. It also proposes a new management model for the challenges of the 21st century, built on the skills and mindset that led Microsoft to success.
Des Dearlove's original, published in 1998, was titled Business the Bill Gates Way (Bigshots).
Aimed at readers interested in leadership, management and business strategy, and in Bill Gates as a benchmark of technological success.
Des Dearlove is a British business journalist and management theorist, known for his work on the history and state-of-the-art of management theory.
