by Des Dearlove · Casa das Letras · tapa blanda · ISBN 9789724616810
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«A Gestão segundo Richard Branson» is the management essay by Des Dearlove, published by Casa das Letras in paperback (181 pages, in Portuguese).
The book sets out Richard Branson's ten management principles, founder of Virgin: choose bigger rivals, negotiate everything, look after the brand, make work fun, exploit the media and never lose common sense. Dearlove explains how that informal, innovative style sustains his success and what lessons it offers to those who manage.
The edition dates from 2006; the contents include ten thematic chapters and a final section on brand building.
For entrepreneurs and professionals who want to learn about an unconventional leadership approach applied to brand building.
Des Dearlove is a British business journalist and management theorist, known for his work on the history and state-of-the-art of management theory.
