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A Gestão segundo Richard Branson
by Des Dearlove · Casa das Letras · tapa blanda · 181 pages
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Pages: 181 pagesAuthor: Des DearlovePublisher: Casa das LetrasFormat: tapa blandaLanguage: ptRelease date: 1/12/2006ISBN: ISBN 9789724616810
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Synopsis of A Gestão segundo Richard Branson
Este libro explora las estrategias y prácticas de gestión de Richard Branson, el icónico fundador de Virgin Group y uno de los creadores de marcas más exitosos del mundo. A través de diez secretos fundamentales, el autor Des Dearlove analiza cómo Branson ha logrado construir un imperio empresarial basado en la innovación, el estilo informal y una técnica de negociación única. La obra detalla lecciones clave sobre cómo motivar al personal, mantener la integridad de la marca y transformar el trabajo en una actividad divertida y productiva. Es una guía esencial para emprendedores y profesionales que buscan entender el enfoque poco convencional pero altamente efectivo de uno de los líderes empresariales más admirados de la actualidad.
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About the author
Des Dearlove
Des Dearlove is a British business journalist and management theorist, known for his work on the history and state-of-the-art of management theory.
Born in 196046 titles published
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