by Robert Kaplan, David Norton · Elsevier · tapa blanda · ISBN 9788535219739
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In this book, researchers Robert S. Kaplan and David P. Norton present an essential guide to correcting organizational misalignment. Through the use of the revolutionary Balanced Scorecard management system, the authors explain how to define, coordinate, and oversee the implementation of corporate strategy, enabling organizations to create value through synergies and achieve outstanding performance under the leadership of senior management. The work offers a set of proven practices, including case studies, models, and strategic maps that facilitate the transformation of theory into action.
