by Robert Kaplan, David Norton · Elsevier · tapa blanda · ISBN 9788535201499
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This foundational book, written by Robert S. Kaplan and David P. Norton, introduces the concept of the Balanced Scorecard, a revolutionary tool for strategic management. The work explores how companies can overcome the limitations of traditional financial indicators by integrating performance measures that span various organizational perspectives to align strategy with operational execution. Originally published in 1997, the book is the result of a comprehensive study conducted by the Nolan Norton Institute of KPMG. It is an essential read for managers and professionals seeking to translate strategic vision into concrete results, offering a practical framework for measuring and managing business performance in the Information Age.
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