by Roger Haywood · McGraw-Hill Education / Europe, Middle East & Africa · tapa blanda · ISBN 9780077072308
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«All About Public Relations» is a public relations handbook by Roger Haywood, published by McGraw-Hill Education in paperback (272 pages, in English).
The book examines the major communication issues that organizations must face and shows how a good public relations strategy can guide them toward success. It also reviews the practical skills needed to work in this field, with advice applicable to the day-to-day of corporate communication.
It is the second edition, published in 1991, which revises the earlier title 'All About PR' (1984). Includes bibliography and index.
Reference manual for students and professionals in communication and business seeking a practical guide on public relations.
