by Roger Haywood · McGraw-Hill Publishing Co. · tapa blanda · ISBN 9780077077402
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«Managing Your Reputation» is the public relations essay by Roger Haywood, published by McGraw-Hill Publishing Co. in paperback (222 pages).
The reputation of an organization and its executives can be a decisive asset for its success; the author argues that public relations must be managed with objectives, strategy, planning, control and evaluation, not left to chance. It analyzes its relationship with marketing and advertising and includes interviews with senior executives.
Text in English, within the Business and Economics category; edition published in August 1994.
Aimed at managers, executives and communication professionals interested in corporate reputation management.
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