by Naomi Langford-Wood, Brian Salter · Gestión 2000 · tapa blanda · ISBN 9788496426214
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«Aprender las claves del CRM: En una semana» is the practical guide by Naomi Langford-Wood and Brian Salter, published by Gestión 2000 in paperback.
It starts from the idea that a good customer base is the foundation of business: without customers there is no revenue. It explains how to attract new customers and retain existing ones through loyal, lasting relationships, improve service, and motivate the team. It offers tactics to strengthen business continuity with effective CRM management.
It has 96 pages and belongs to the «En una semana» collection; the Spanish edition was published in Barcelona in November 2007.
For managers and business professionals interested in improving customer management and service.
