Así en la empresa como en la guerra

Synopsis of Así en la empresa como en la guerra

«Así en la empresa como en la guerra» is the business essay by Antonio Rubio Merino, published by Espasa in paperback (248 pages, in Spanish).

War offers, according to the author, organizational and leadership experiences applicable to business. With examples from Napoleon, Genghis Khan and Marlborough, and from war movies, it explains how to manage teams, control costs and interpret accounts, and proposes a work ethic based on effort, discipline and comradeship.

The cover subtitle is «La estrategia bélica como paradigma del triunfo empresarial»; the edition was published on February 4, 2014.

For managers, entrepreneurs and management professionals interested in leadership and business organization.