by Innovación y Cualificación, S. L., Francisco Alfonso Izquierdo Carrasco · IC Editorial · tapa blanda · ISBN 9788491985853
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«Atención al cliente en el proceso comercial» is the practical guide by Innovación y Cualificación, S. L. and Francisco Alfonso Izquierdo Carrasco, in paperback.
The work explains how to apply commercial communication techniques in sales operations: it identifies the customer profile and service channels (phone, catalog, telesales, internet), and covers service quality, telemarketing, complaints and after-sales follow-up, with attention to confidentiality.
First edition published by IC Editorial on May 2, 2019 in Spain. It corresponds to training unit UF0349 of the professional certificate ADGD0308. Text in Spanish, 188 pages.
Aimed at adult training in administrative management and at those preparing for the professional certificate ADGD0308.
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