
by Francisco Alfonso Izquierdo Carrasco · IC Editorial · tapa blanda · ISBN 9788417343415

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«Técnicas de venta» is the sales manual by Francisco Alfonso Izquierdo Carrasco, published by IC Editorial in paperback (206 pages, in Spanish).
Training manual for the Professional Certificate COMV0108 focused on selling products and services across different sales channels. It explains the sales process, including customer approach, sales pitch, demonstration, objection handling, persuasion, cross-selling, customer loyalty, and complaint resolution.
Corresponds to training unit UF0031 of module MF0239_2 of the Professional Certificate COMV0108 - Sales activities; published in 2018.
Aimed at vocational training students and commercial sector workers who wish to improve their sales performance.
