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Avantage concurrentiel

Negocios y EconomíaISBN | 9782729601508
Avantage concurrentiel
Avantage concurrentiel
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Product details

Pages: 647 pages
Publisher: Publisher to be confirmed
ISBN: 9782729601508
Format: Paperback
Language: fr
Release date: 1/1/1986

ISBN: 9782729601508


Synopsis of Avantage concurrentiel

Este libro explica cómo una empresa puede adquirir y conservar una ventaja competitiva. Complementa las reflexiones del autor, Michael Porter, un eminente especialista en la materia, iniciadas en "Choix stratégiques et concurrence", publicado en 1982. El libro detalla cómo las empresas pueden superar a sus competidores y mantener su ventaja en el mercado.



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About the author

Michael Porter

Michael Porter

Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.

Born in 19471 titles published
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