
by Chuck Hannabarger, Rick Buchman, Peter Economy · John Wiley & Sons · tapa blanda · ISBN 9780470133972

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A practical, easy-to-understand guide to Balanced Scorecard for busy business leaders. The Balanced Scorecard method is an analysis technique designed to translate an organization's mission and vision statement and overall business strategies into specific, quantifiable goals, and to monitor the organization's performance in achieving these goals. This book covers all the basics of Balanced Scorecard in simple language with practical guidance on getting it done.

Peter Economy is an American author, editor, and ghostwriter. Although his most-recent books tend to reside in the technology genre—particularly software product development and AWS/cloud—he has written books in a variety of other genres, including leadership, management, memoir, biography, consulting, how-to, entrepreneurship, marketing, sales, and a children’s book. Economy is The Leadership Guy on Inc.com where he has published more than 1,500 articles on a variety of topics related to leadership, management, and other business topics.
