Better brochures, catalogs, and mailing pieces

Synopsis of Better brochures, catalogs, and mailing pieces

«Better Brochures, Catalogs, and Mailing Pieces» is Jane Maas's practical direct marketing guide, published by Macmillan in paperback (128 pages).

Guide to creating more effective brochures, catalogs and mailings. Covers positioning and strategy, rules for improving brochures, layout and production savings, and cases such as hotels, tourism, theme parks, universities, member recruitment and fundraising, so catalogs sell more and cost less.

First edition: 1981. The cover subtitle is 'A practical guide with 178 rules for more effective sales pieces that cost less'.

For direct marketing, tourism promotion and fundraising professionals.